Introducing Our Bold New Look
Big news, Binibinis – we’ve had a glow-up! And this time, it’s not a new serum or skincare trend... it’s our logo.
As we step into our next chapter, we’re excited to share a brand-new look that’s bolder, more modern, and still 100% committed to celebrating Filipino beauty. This redesign is a reflection of how far we’ve come, the lessons we’ve learned, and the vibrant future we’re building together.
A Quick Throwback
Let’s rewind to May 2022, when Bini Beauty first launched. It started as a side hustle while we were running Oh Craft - our first business focused on personalised gifts. What began as a small passion project - helping Filipinas in New Zealand get access to their favourite beauty brands - quickly grew into something bigger than we ever imagined.
Our first logo? We designed it ourselves. It featured shades of brown as a proud nod to the typical Filipino skin tone - because we’ve always believed that Filipino beauty deserves the spotlight.
As our community grew, so did our brand. We later softened the colours to Cotton Candy Pink and Charcoal Grey, giving Bini a clean, calm, and feminine feel. That look served us well as we found our footing - but now, it’s time for something new.
The New Era of Bini Beauty
We’re stepping into a new stage - one that calls for more confidence, more clarity, and a little extra boldness. And our new logo reflects exactly that.
We’ve refreshed our colour palette with:
- #ec709a (Hot Pink Rose) – vibrant, energetic, and full of personality
- #2d2d2d (Onyx Grey) – grounded, bold, and timeless
We’ve also gone with bold serif typography to bring in a modern yet strong feel - a nod to the strength, grace, and beauty of every Filipina.
This isn’t just about standing out. It’s about stepping up and owning our identity, our story, and our evolution.
What’s Not Changing?
Our heart. Our roots. And our promise to keep delivering the skincare and beauty products you know and love - straight from the Philippines and across Asia.
Whether you’ve been with us since the beginning or just found us recently, we’re so glad you’re part of the Bini Beauty journey.
Here’s to a bolder, brighter future - with better glow-ups and even better skin.
